Job Description

OpticsPlanet, Inc. is looking for a sharp, detail-oriented person to join our Engagement Marketing team as a Junior Marketing Specialist, and help us present engaging, high-performing promotional campaigns to our loyal customers. This role offers extensive training and the opportunity to work on a wide variety of promotions targeted at hunters, firearm enthusiasts, outdoorsmen, campers, fishermen, and more! With the diverse selection of products we offer, that breadth means your efforts to publicize offers and engage with our customer base will be critical to boosting sales performance of targeted categories and brands.

Primary Duties and Responsibilities

  • Create exciting and engaging marketing campaigns designed to increase sales of featured products
    • Writing copy and specifications for designers
    • Working closely with developers to ensure a smooth customer experience
    • Reporting on performance and analyze results for lessons learned
  • Utilize tools, reports, and other data to identify promotional opportunities for our extensive product selection
    • Capitalizing on seasonality, such as major holidays
    • Identifying sales trends for specific categories and products, and determining the best time to promote to maximize performance
  • Evaluating and tracking competitor promotional campaigns
  • Assist other team members with Email Marketing campaigns
    • Write specifications for designers and help review and approve designs
    • Test emails for compatibility with various email clients, web browsers, and devices
    • Run basic email reporting and share analysis within the team
  • Support other team members in various special assignments

Qualifications, Skills and Requirements

  • Prior work experience in Digital Marketing, preferably in ecommerce (internships count!)
  • Experience with Email Marketing a plus
  • Bachelor’s Degree required, preferably with an emphasis in Marketing, Business, Communications, Economics or related fields
  • Experience and passion for firearms, recreational/competitive shooting, hunting, camping, or other activities a major plus
  • Extreme attention to detail and willingness to learn and take initiative
  • Proficient in working with Microsoft Excel and ability to manipulate and analyze large data sets

Location - Northbrook, IL

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