Product Experts
These product gurus provide vast technical expertise on products and their utilization to customers and other teams within the company.
Not only do they possess a personal passion for the products they are always spreading the love to others making it very contagious.
These folks talk to customers, vendors, write ingenious blogs, post advice on forums, participate in new vendor and product selection, help manage product info on the website, train other teams, engage in a lot more of everything else, and LOVE what they do. Their knowledge coupled with customer service experience makes it for unrivaled cumulative product expertise in the industry.